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The town of Benijofar is located between the beaches of Guardamar and the slopes of the Sierra de Orihuela in what is known as the Vega Baja del Río Segura area. This environment of traditional orchard and natural landscapes represents one of the jewels of the south of Alicante, in fact, the name Benijófar comes from Arabic and means “Son of the Pearl”, so it could be said that Benijófar is the pearl of Alicante. the Costa Blanca.